New to influencer marketing? CEO ROCK’S breaks down the exact steps to grow your personal brand, create content,
and start landing brand deals — even with a small following.
Influencer Marketing for Beginners: How to Start, Grow, and Get Paid in 2024So, you want to become an influencer?
Let me stop you right there — you already are one. If you’ve got a message, a platform, and the drive to build a
community, you’re halfway there.
I’m CEO ROCK’S, and I’ve helped creators go from unsure and invisible to locked-in with strategy, confidence, and real
opportunities. If you're just starting out, this one’s for you.
What is Influencer Marketing?
Influencer marketing is when brands collaborate with people who have influence — big or small — to promote their
products or services. You don’t need 100K followers to be taken seriously. In fact, micro-influencers (1K–10K followers)
are killing it right now.
Step-by-Step: How to Start as a New Influencer
1. Pick Your Niche & Audience (Keyword: influencer niche)
What do you love talking about? Fashion? Wellness? Tech? Travel?
Figure out who you want to serve and what value you bring to the table. Your niche isn’t what you do — it’s how you
help people.
2. Optimise Your Profile (Keyword: influencer profile setup)
Before you pitch to anyone, fix your foundation:
● Bio: Who are you + what’s your content about?
● Profile Pic: Clean, recognisable, on-brand
● Link: Use a link in bio tool (or your own site)
● Highlights: Show off your best work, brand collabs, testimonials
Need help? Grab my Influencer Starter Kit Workbook — it’s built for this.
3. Create Consistent Content (Keyword: content strategy for influencers)
Content is currency.
Start posting valuable, niche-focused content that educates, inspires, or entertains. Use a mix of:
● Reels / TikToks
● Static posts / carousels
● Stories & lives
● Behind-the-scenes & tips
Use trends, but make them relevant to your niche.
4. Grow Engagement, Not Just Followers (Keyword: how to grow engagement)
Brands don’t just care about numbers — they care about connection.
● Reply to comments
● Ask questions
● Use calls to action
● Start conversations in DMs
● Collaborate with others in your space5. Start Pitching to Brands (Keyword: how to get brand deals)
Don’t wait to “go viral.” Start pitching when you’ve got:
● A clear brand & niche
● An engaged audience (even if small)
● A few examples of your work
● A solid media kit
DM them. Email them. Be bold, but professional. Brands love creators who know what they bring to the table.
Need a script or strategy? The Influencer Marketing & Brand Partnership Guide has it all.
Pro Tips from CEO ROCK’S
● Be patient. Influence is built, not bought.
● Document your growth — brands love transparency.
● Keep learning. Join webinars, read blogs (like this ), and ask for feedback.
● Track your analytics monthly. See what’s working and do more of it.
● Protect your peace. The online space is wild — stay grounded.
You Don’t Need a Huge Following — You Need a Smart Strategy
If you’re just starting, that’s your power. You’re relatable. You’re hungry. And with the right tools, you’re ready.
Let’s grow your influence the right way — together.
Resources Mentioned:
● Influencer Starter Kit Workbook
● Growth & Engagement Checklist
● Influencer Marketing & Brand Partnership Guide
