01 · Creator mentorship & campaign sourcing
Between creatorsand the brandsthat book them.
02 · Where this comes from
I ran the agency
in the middle.pitch.fee.contract.invoice.
the pitchthe feethe contractthe invoice
Krex Talents. Every job a deal goes through, on the creator’s side of the table.
Fashion, beauty, lifestyle and tech.
Brands I booked creators with. None of them endorse me, and I would be wary of anyone who implied otherwise.
Pitches written to brands on behalf of creators.
03 · The ledger
Every one of these is below the chart.
Five real campaigns, five fees I paid.
| Creator size | What it tells you | Fee paid |
|---|---|---|
| 78KInstagram | Under half the published band floor | $700 |
| 120KInstagram | The closest of the five to the band. Still under it | $2,000 |
| 333KInstagram | A third of the band floor. Category, not size | $2,000 |
| 410KInstagram | Half what the 120K creator got, for comparable work | $1,000 |
| 552KInstagram | A fifth of the band floor | $2,000 |
These are what the market supports, based on published bands and my own campaign records. They are not a guarantee of what any brand will pay you.
The 120K creator was paid twice as much as the 410K creator, for comparable work.
04 · The work
Creators I put in front of brands.
Three of them. I found the creator, wrote the pitch, agreed the fee and papered the contract.
05 · Free, 34 pages
What happens after you hit send.
Your email lands in an inbox somebody opens on a Monday morning with two hundred others. This is what happens to it next, in what order, and how fast. Written by the person who was opening them.
- Why silence is usually a calendar, not a no
- The three things read before your rate
- When to follow up, and what to say
No cost, no card. One email a week after that, and you can leave from any of them.
06 · Where most people start
Three ways in.
Three working days. Your rate card, your media kit and your pitch rebuilt from your real numbers, plus three brands I’d put you in front of.
Calls when you need one, an open line in between, and no percentage of what you earn.
Everything in mentorship for three months, plus a full content day.
07 · Which side you’re on
Creators here. Brands there.
For creators
Get on the list I actually look at.
Two minutes. Being on it means I can consider you when a brief lands. It isn’t a promise that anyone says yes.
Your rate stays with me. I ask what you charge. When I pitch you, what I send is your handle, your work and why you fit. Your number goes to a brand when you say it can, on that deal only.
For brands
Booking creators? Send one brief.
Named creators with real reach figures and quoted rates, not a follower list.
One person, start to finish. Sourcing, contracts and usage, delivery and reporting. You brief once.
The list
What brands are actually paying.
Rate breakdowns, pitch teardowns, and when a brand comes to me looking for creators, that goes out here first. The free guide arrives the moment you sign up.
One email a week. Unsubscribe from any of them.