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Check the offer.
Open their email and have these seven things in front of you. The check runs on the same published bands, format multipliers and category differences as the rate calculator.
The short answer
An offer is fair when it clears the band for the work as described. That band moves with your following, the platform, the format they want, their category, and whether they intend to run it as a paid advert. If it comes in under the floor, reply with a number rather than a question.
The figure
Whatever number they put in writing, even a “budget is around” one.
What they want made
A feed post, a Reel, a carousel, a story set, or content they run themselves that you never post. And which platform it is for.
What happens to it after
Whether they intend to run it as a paid advert, and for how long. Plenty of briefs leave it out.
Your own two numbers
Round yourself up here and the only person you’ve fooled is you.
The verdict
Offered
$400
The band for this work
-
The reply to send back written for you, yours to edit
Market ranges, not a guarantee. This reports the band the work sits in. It doesn’t promise that a brand will pay it, and no tool can.
Reading the answer
What the verdict actually means.
It sets one number against a range and says one of five things.
The five, worst to best
Far below the band
It works out what percentage of the floor they’ve offered, and that percentage is your whole argument. Put it in your reply. It’s a number, not a complaint.
Below your floor
It doesn’t clear the bottom of the band for the work as described. The reply written for you quotes the middle of the band, which is where I’d open.
Inside the band, at the low end
It clears the floor, and the tool tells you how much room is left above it.
Inside the band, at the top end
A fair offer for the work as described. Read the brief again for anything that never made it into the boxes above.
At or above the top of the band
A strong offer for the work as described.
If it comes back under
The offer is low. What now?
Three things, in this order.
Send a number, not a question
The tool writes the reply for you and puts a figure in it. Asking a brand what their budget is hands the number back to the person who has already told you it is small.
Price the usage on its own line
Usage is quoted on top of your posting fee, never instead of it. Ask how long they want to run it for, and if the answer is perpetual, ask for a term instead and price that.
Start high in the band
If the brief is heavier than the boxes above can show, move it up before you send it. You can come down. You cannot go back up.
Two low numbers that are not an insult
Fast fashion sits at or below the bottom of every published band. That is the category, not you.
UGC with no posting is priced on production rather than audience, so your following barely matters. Turnaround, quality and how many variants they get do.
What this is and is not
A range is not your number.
This works from published bands and the multipliers on the rate bands page. It takes your word for your engagement, and it cannot see your audience, your past work or what this brand paid the last creator they booked.
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What Happens After You Hit Send
Thirty four pages on the brand’s side of a creator booking. What happens to your email once you send it.
Free · PDF
Send it to meYour actual number
Rate & Pitch Audit
Your rate worked out from your real figures rather than a range, with a floor and a target for every deliverable. Your media kit marked up, your pitch rewritten, three brands I’d put you in front of, and the one thing to fix first.
$99 · 3 working days
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The Brand Partnership Guide
What to charge, what usage rights are worth, and a real negotiation walked through end to end.
$60 · 62 pages
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