Workbook 01 · out now
The Influencer
Starter Kit
42 pages. Work out who you are, who you are talking to, what people actually see when they open your page, and where to show up.
Prices are in US dollars. If you’re in the EU or the UK, VAT is added at checkout at your country’s rate, and it’s collected and paid by the checkout, not by me.
I spent six years pitching creators to brands, agreeing the fees and reading the contracts.
Have a look inside
Four pages from the middle of it.
These are the real pages.
Click any page to read it properly. Arrow keys move between them.
What’s in it
Five parts, in the order they have to happen.
Who you actually are
Nuance instead of a niche, why “authenticity” is not a value, and copying the look without copying the voice.
Who you are talking to
“Women 18 to 34” is not a person. Why two people give the same tip and only one gets saved, and how to build an audience wide enough that you are not stuck later.
What people actually see
The feed audit nobody can run on themselves. Two colours and a base, two fonts, the one or two things worth repeating, and what a bio is actually for.
Where you show up
Start from what you would do anyway. Instagram is the shop, TikTok is the dump, and your second platform is how you say yes to more work.
Your first thirty days
Why nobody’s first month fails because of talent, how to study your own audience instead of an article, and the numbers actually worth looking at.
How you use it
Built to be done, not read.
Every section ends with something to write, not a summary to nod at.
Exercises with ruled space to write in, across 59 lines.
Parts, in the order they have to happen.
Fillable fields if you type into it instead of printing it.
The bit that makes it different
Written from the side that opens the profiles.
Every other starter guide is written by somebody building their own account. This one is written by somebody who spent six years opening other people’s, twenty at a time, deciding which five went to a brand.
So the positioning work in here is not a personality exercise. It is the specific set of things that made a profile legible in the eight seconds it actually got.
What this one deliberately leaves out
What to charge, usage rights, contracts and gifted product are not in here. They are a whole guide on their own, and putting three pages on them would have been worse than useless. That is The Brand Partnership Guide.
Honestly
Who it’s for, and who it isn’t.
Get it if
- You’re starting, or starting again after a long gap
- You post, but you can’t say in one sentence what you’re about
- Your feed looks like several different people made it
- You are about to change direction and want to know what that costs
- You’ll actually write in it. The exercises are the product
Skip it if
- You already have a rate card and regular paid campaigns. The $99 audit is the better buy
- You want a formula that guarantees growth. There isn’t one, and I won’t pretend there is
- You want video lessons. This is a document you work through
- You haven’t started posting yet. Start, then come back in a month
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