True Religion
Pookie
A full look from True Religion’s sweat range, shot on location rather than in a studio.
Home / Work
Six years of putting creators in front of brands.
Written from my own records rather than a press page.
Brands I’ve booked creators with
Fashion Nova•SKIMS•Revolve•ASOS•Boohoo•True Religion•Naked Wardrobe•AKIRA•SHEIN•House of CB•
NYX•Huda Beauty•Juvia’s Place•Elemis•DJI•RØDE•JOBY•Kraken•Steve Madden•Kurt Geiger•
Fashion NovaSKIMSRevolveASOSBoohooTrue ReligionNaked WardrobeAKIRASHEINHouse of CBNYXHuda BeautyJuvia’s PlaceElemisDJIRØDEJOBYKrakenSteve MaddenKurt Geiger
What the work was
Not endorsements. Campaigns I ran.
Six years of this, and creators booked with 300+ brands, all while running Krex Talents. I found the creator, wrote the pitch, agreed the fee, papered the contract and chased the invoice. None of them endorse me, and I would be wary of anyone who implied otherwise.
Fashion
The biggest share of the work, and the pricing I know best
Beauty
Heavy content reuse, so usage rights decide the fee
Tech & audio
Longer lead times, and creators who have to actually use the thing
Lifestyle & drinks
Age-gated, so compliance goes in the brief not on the end
And not all of it was a feed post
The format changes the deal.
TikTok
Sound campaigns and activations
Briefing creators around a track rather than a product shot, so the campaign lives in other people’s videos as well as the ones I booked.
Travel
Brand trips
Creators flown out and hosted, filming across several days.
Yas Island · Abu Dhabi
A creator at the F1 weekend
One creator flown to Abu Dhabi to make content around the Formula 1 weekend with Yas Island. Not a post. A trip, a schedule and a deliverables list.
The part I can prove
Five real fees, and every one is below the chart.
Three of these five are the same number, and those three creators are 120K, 333K and 552K. Read the fourth row against the second.
| Creator size | Fee paid | What it tells you |
|---|---|---|
| 78K | $700 | Under half of what the published band starts at |
| 120K | $2,000 | The closest of the five to the band. Still under it |
| 333K | $2,000 | A third of the band floor. Category, not size |
| 410K | $1,000 | Half what the 120K creator got, for comparable work |
| 552K | $2,000 | A fifth of the band floor |
These are what the market supports, based on published bands and my own campaign records. They are not a guarantee of what any brand will pay you.
Why this matters more than a logo wall
A follower count sets the band and almost nothing else. Engagement, category, content quality and negotiation decide where inside it you land, and three of those four are things you can change.
If you want your own number worked out from your real figures rather than a range, that is what the Rate & Pitch Audit does.
Creators
The people who did the work.
True Religion
Alexxis
A denim look for True Religion, shot outdoors in daylight rather than in a studio.
True Religion
Cyn
The sweat range in pink, shot on a street so the fit reads the way it does in real life.
Lady Nine
Deja
A full look for Lady Nine, shot indoors as a set of stills rather than a single hero frame.
Yas Island
Jocelyn
A destination piece for Yas Island, filmed on location in Abu Dhabi.
SKIMS
Kalyn
A SKIMS fit shot close and in natural light, with the product doing the talking.
PrettyLittleThing
Kennedy
A leather two piece from PrettyLittleThing, styled with her own bag and shot on a staircase.
Fashion Nova
Lexis
A Fashion Nova look shot at a cafe table, so the outfit sits in a real scene rather than against a wall.
Fashion Nova
Phineas
A winter look for Fashion Nova, shot moving and outdoors rather than posed.
Dibs Beauty
Pookie
A beauty reel for Dibs Beauty, shot as a close application piece with the products in frame.
Naked Wardrobe
Taylor
A printed one piece from Naked Wardrobe, shot on location in the evening.
If you have worked with me
Want to be on this page, or already on it and would rather not be? Message me on @ceo.rocks or email info@ceorocks.co.uk and it is done the same day, either direction.
Working together
Need creators, or need to be one of them?
Creators get their rate card, their pitch and their media kit sorted before I put them in front of anyone.