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You can work through all of this on your own, without booking anything. I wrote it off the back of six years pitching creators to brands, agreeing the fees and reading the contracts.
Out now · Workbook 01
42 pages, from who you are to how your page reads when somebody opens it.
$30
Prices are in US dollars, and VAT is added at checkout for the EU and the UK.
Also published · Paperback
The book came before any of the workbooks. An audience isn’t a career until you treat it like one.
The gap between a creator with forty thousand followers earning nothing and one earning a living is almost never the follower count.
Amazon sells it and ships it, so the price and the delivery date depend on which country you order from.
Best value
Two packs, priced below the sum of their parts. Everything in them is finished and downloads the moment you buy.
Out now
The three that run in order. The Influencer Starter Kit to work out what you are selling, Getting On The Shortlist to find the brands and get a reply, then The Brand Partnership Guide for the money and the contract.
$90
Buy it now, $90
Out now
Everything finished, in one go. All five guides as print and fillable PDFs, plus the twelve sheet tracker that keeps every deal, deadline and payment in one file.
$140
Buy it now, $140Every guide comes as two PDFs: one flat to print, one you can type into.
Everything else
Every finished workbook comes as two PDFs, one flat to print and one you can type into. The tracker is a spreadsheet. The titles and the timings on the unfinished two may still change.
Free
The brand’s side of a creator booking. What happens to your email, in what order, and how fast. Written by the person who opened them, not somebody who sends them.
Free
Get it free
Out now
Where to look for brands, which categories pay and which only gift, who to ask for by name, and what a real offer looks like sitting next to a scam.
$30
See what’s inside →
Out now
Who you are, worked out before you pick a colour palette. Then how to make that read in a feed somebody scrolls in eight seconds.
$30
See what’s inside →
Out now
Light, sound, framing and editing, on a phone, without the overwhelm.
$40
See what’s inside →
Out now
Every brand deal in one place, from the first email to the money landing.
$30
See what’s inside →
Out now
What to charge and what usage rights are worth. The eight contract clauses that cause the arguments, and how to say plainly that it’s an ad.
$60
See what’s inside →
Writing now
Plan a month at a time, so you’re not deciding what to post on the morning you post it.
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Planned
Ideas for your own category, for the days the grid is due and your head is completely empty.
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A PDF, downloaded straight after payment. It opens on a laptop, and on an iPad in an app like GoodNotes.
No. The free guide is about what a brand does with your email after you send it. The Starter Kit is 42 pages on positioning, audience, how your page reads and where to show up.
No. It’s written for people starting or restarting. If you already have a rate card and regular brand deals, this is probably beneath you, and the $99 audit is the better buy. I’d rather tell you that than take the $30.
Digital products are non-refundable once the file is on your machine, unless it’s faulty or not what was described. Email me and I’ll fix it or refund it, no argument.
Please don’t. It’s licensed to you personally, so don’t resell it, upload it, or teach from it as your own material.
If a friend genuinely can’t afford it, tell them to email me.
The list
The list gets the launch price on every new workbook. The free guide lands the moment you sign up.
One email a week. Unsubscribe from any of them.