Workbook 02 · out now
The Personal
Branding Workbook
36 pages on the question a brand asks after every campaign, in about four seconds, when you are not in the room: would we use her again?
Prices are in US dollars. In the EU and the UK, VAT is added at checkout at your country’s rate, collected and paid by the checkout, not by me.
For creators who deliver good work and still do not get asked back. That is rarely about the work.
Have a look inside
Four pages from the middle of it.
Click any page to read it properly.
What’s in it
Four parts, in the order they have to happen.
What a missed message actually costs
The seven month campaign that was three months of work. Two creators get the same brief. Why being chased is the whole problem.
The person on the other end
Nobody emailing you woke up wanting to underpay you. What to do when the brand goes quiet, why the revision is not a verdict on you, and what happens when the brief moves.
The part that happens in a room
They cannot see your feed while they are talking to you. What actually gets remembered from an event, and how creators end up invited to the next one.
What an agency actually does
Signing is not a shopping list. Why agencies help the people already helping themselves, why I do not look at your followers, and how to leave one properly.
How you use it
Built to be done, not read.
The questions are about what you did last time, not what you believe.
Exercises with ruled space to write in, across 62 lines.
Parts, from the missed message to what an agency looks for.
Fillable fields if you type into it instead of printing it.
The bit that makes it different
Your grid is not in the room when they decide.
Your personal brand is not your logo, your colours or your fonts. That work is real, and it is in The Influencer Starter Kit, where it belongs.
For six years my job was building shortlists. A brand sent a brief, I opened twenty profiles, and most of them were closed inside eight seconds. Not because the creator was bad. Because I couldn’t work out what they were for.
There’s a page on exactly what put somebody on the list, and what took them off it. Every item is a positioning decision. Not one needed more followers.
One page you won’t enjoy
A section on changing direction with an audience already watching. A creator built a following on swimwear, ended up with an overwhelmingly male audience, then wanted to move into beauty.
The audience doesn’t follow. That doesn’t make the pivot wrong. It makes it twice as hard as starting fresh, and almost nobody budgets for that.
Every exercise has real ruled space, and 62 fillable fields if you’d rather type.
Honestly
Who it’s for, and who it isn’t.
Get it if
- You can’t describe what you do in one sentence without hedging
- Your feed looks like several different people made it
- You’re about to change direction and want to know what that costs
- You’ll actually write in it
Skip it if
- You want a content plan and a posting schedule. That’s the Starter Kit
- You want shooting and editing technique. That’s the Content Creation Workbook
- You want a formula that guarantees growth. There isn’t one
- You haven’t started posting yet. Start, then come back in a month
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