Home / Rates / 50,000 followers
What should a 50,000 follower account charge?
$980 to $1,950
for one feed post on Instagram
$1,200 to $2,450
for one feed post on TikTok
$1,550 to $3,150
for one feed post on YouTube
The work is worth $980 to $1,950 for a feed post. Most creators at this size are quoting a fraction of it, and giving the expensive part away for free.
A real one
How the number is actually built.
An Instagram creator, so the figures below are the Instagram ones.
A real one, from my own records. 45,000 followers, mid-market fashion, average engagement. One Reel with three months of paid usage.
Her feed-post rate works out around $895 to $1,800. The Reel multiplier of 1.35 takes it to $1,200 to $2,400. Three months of paid ads adds 75% on top. So the honest quote was $2,100 to $4,250, and her floor was the bottom of that.
She was not being naive. Nobody had ever shown her how the number is built, and the usage was the part nobody mentions.
The part that was costing her
It was never really the fee. It was the three months of paid usage handed over with it. That’s a second thing you’re selling, and at this size it is worth more than the post.
The tables
The same maths the calculator runs, at 50,000 followers.
Every figure here is computed, not looked up in a band. Change any one input on the calculator and it moves.
| Format | Range |
|---|---|
| Feed post | $980 to $1,950 |
| Reel / short video | $1,300 to $2,650 |
| Carousel | $1,200 to $2,350 |
| Story set (3 frames) | $390 to $785 |
| UGC, no posting | $75 to $350 |
| What they want | Range |
|---|---|
| Organic only | $980 to $1,950 |
| Paid ads · 1 month | $1,350 to $2,700 |
| Paid ads · 3 months | $1,700 to $3,450 |
| Paid ads · 6 to 12 months | $2,450 to $4,900 |
| Perpetual | $2,950 to $5,900 |
| Category | Range |
|---|---|
| Fast fashion | $390 to $785 |
| Fashion, mid and premium | $980 to $1,950 |
| Beauty | $1,100 to $2,150 |
| Tech & electronics | $1,200 to $2,450 |
| Travel & hospitality | $1,050 to $2,050 |
| Food & drink | $880 to $1,750 |
| Finance & apps | $1,150 to $2,250 |
Instagram is the baseline everything else is priced against.
| Format | Range |
|---|---|
| Feed post | $1,200 to $2,450 |
| Reel / short video | $1,650 to $3,300 |
| Carousel | $1,450 to $2,950 |
| Story set (3 frames) | $490 to $980 |
| UGC, no posting | $75 to $350 |
| What they want | Range |
|---|---|
| Organic only | $1,200 to $2,450 |
| Paid ads · 1 month | $1,700 to $3,350 |
| Paid ads · 3 months | $2,150 to $4,300 |
| Paid ads · 6 to 12 months | $3,050 to $6,100 |
| Perpetual | $3,650 to $7,350 |
| Category | Range |
|---|---|
| Fast fashion | $490 to $980 |
| Fashion, mid and premium | $1,200 to $2,450 |
| Beauty | $1,350 to $2,700 |
| Tech & electronics | $1,550 to $3,050 |
| Travel & hospitality | $1,300 to $2,550 |
| Food & drink | $1,100 to $2,200 |
| Finance & apps | $1,400 to $2,800 |
TikTok carries 25% more than the same post on Instagram.
| Format | Range |
|---|---|
| Feed post | $1,550 to $3,150 |
| Reel / short video | $2,100 to $4,250 |
| Carousel | $1,900 to $3,750 |
| Story set (3 frames) | $625 to $1,250 |
| UGC, no posting | $75 to $350 |
| What they want | Range |
|---|---|
| Organic only | $1,550 to $3,150 |
| Paid ads · 1 month | $2,150 to $4,300 |
| Paid ads · 3 months | $2,750 to $5,500 |
| Paid ads · 6 to 12 months | $3,900 to $7,850 |
| Perpetual | $4,700 to $9,400 |
| Category | Range |
|---|---|
| Fast fashion | $625 to $1,250 |
| Fashion, mid and premium | $1,550 to $3,150 |
| Beauty | $1,700 to $3,450 |
| Tech & electronics | $1,950 to $3,900 |
| Travel & hospitality | $1,650 to $3,300 |
| Food & drink | $1,400 to $2,800 |
| Finance & apps | $1,800 to $3,600 |
YouTube carries the most of the three, 60% above an Instagram post.
If it’s gifted
Gifted isn’t automatically a no. It’s a no when they want usage rights with it, or three pieces of content, or exclusivity. One post for a product you’d have bought anyway is a fair trade. Everything past that is unpaid work.
Usage, and why it is separate
Usage is the brand’s right to run your post as an advert. It’s a second thing you’re selling, quoted on top of the fee and never folded into it. It’s also the thing most often handed over for nothing.
Ask what they’re spending to run it as an ad. If a brand is putting budget behind your post, they’ve already decided your content is worth spending more money on. That’s a fact sitting in the open, in the brief, and almost nobody asks about it.
Next
Your number, not this one.
This page prices a 50,000 follower account. Change the format, the category, the usage or your engagement and the answer moves. The calculator does that in one screen.