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The Rate & Pitch Audit
A written audit of what you should be charging, your media kit marked up, and the pitch email that goes out next.
$99
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Coming soon
Business
Start-Up Support
Idea to launch. The name, the brand, the offer, the pricing and the first customers, built in order rather than all at once. Not open yet.
Scoped per project
One email when it opens, and nothing else. No welcome sequence and no weekly note unless you ask for one.
What it will be
Everybody starts with the logo. Almost nobody should.
The order most people go in is name, logo, website, then panic about customers. The order that works is roughly the reverse: who is it for, what problem is worth paying for, what is the offer, what does it cost, and only then what it is called and what it looks like.
I have started and run one of these, including the unglamorous half. Registering it, pricing it, getting the first customers, and finding out which parts of the plan were fantasy. That is the version of this I can be useful about.
The order it would go in
Five steps, deliberately in this sequence.
- Who it is for, narrowly enough that you could name ten of them
- The offer, and what somebody is actually buying when they buy it
- The pricing, with the reasoning, because a number you cannot defend gets discounted the first time somebody pushes
- The brand. Name, look and voice, once there is something for them to wrap around
- The first customers. Where they are and what you say to them, which is the step most plans skip entirely
Honestly
Who this is for, and who it is not.
Right for you if
- You have an idea and no idea what order to do it in
- You have been building for months and have not asked anybody to pay yet
- You want somebody who has done the boring half, not just the strategy half
Not right for you if
- You want funding advice or a financial plan. I am not a financial adviser and I will not pretend to be
- You want a logo. That is a designer, and it is cheaper
Why there is no price
Because idea to launch means something different for a service business with one founder than it does for a product with stock and shipping, and a single published number would be wrong for both.
It would be scoped per project after a conversation. The list below is where that starts when it opens.
When it opens
Hear about it before it is public.
Business Start-Up Support is not open yet. Put your email in and you get one message the day it is, at the opening price rather than the settled one. Nothing else, and no weekly email unless you ask for one.
If you want something sooner, the free call costs nothing and I will tell you honestly whether one of the things that is open would do the job.
Fair questions
The ones people actually ask.
Is this only for creator businesses?
No, though creators turning an audience into a business are the most common version of it. The order in the list above is the same whatever you are selling.
Do you take equity instead of a fee?
No. Fee only, scoped up front. Equity turns an adviser into a shareholder with an interest in telling you what you want to hear.
Other ways in
Three more, if this is not the one.
Book it now
1-on-1 Consultation Call
A brief you can’t price, a contract you don’t understand, a rate you can’t judge. Bring the actual thing.
$150
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By enquiry
Growth Strategy Session
A working session on where you actually are, then a written 90 day plan built from it.
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