Coming soon
Business Start-Up Support
Idea to launch. The brand, the offer, the pricing, and the first customers.
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Coming soon
Marketing
Advisory
For businesses rather than creators. Your funnel, your offer, your positioning, and the creator spend that is either working or quietly is not. Not open yet.
$195Per hour
One email when it opens, and nothing else. No welcome sequence and no weekly note unless you ask for one.
What it will be
Most creator budgets are spent on the wrong half of the decision.
Brands agonise over which creator and barely think about the offer, the landing page or the usage they are buying. That is backwards. The creator is the cheapest variable to change and the offer is the most expensive one to get wrong.
I spent six years on the agency side of that decision, sourcing creators for campaigns and watching which briefs converted and which ones burned a budget politely. This is that view, applied to your funnel rather than to a deck.
What it would cover
Four things, in the order they usually matter.
- The offer. What you are actually selling and why somebody would choose it this week rather than eventually
- Positioning. The sentence a stranger repeats to somebody else. If there isn’t one, nothing downstream works
- The funnel. What happens after the click, which is where most creator spend is lost
- Creator spend. Who to book, what to pay, what usage to buy, and how to tell whether it worked
Honestly
Who this is for, and who it is not.
Right for you if
- You are a business spending on creators and cannot tell what it returned
- You have traffic and no conversion, or conversion and no traffic
- You want somebody who has sat on the sourcing side rather than only the reporting side
Not right for you if
- You are a creator. Everything else on this page is for you instead
- You want the campaign run for you. That is a brand brief, and there is a form for it
If you need creators today
This service is not open, but sourcing creators for a campaign is, and it always has been. Send a brief and you get a shortlist with real figures, not a deck.
That runs through the brands page rather than this one.
When it opens
Hear about it before it is public.
Marketing Advisory is not open yet. Put your email in and you get one message the day it is, at the opening price rather than the settled one. Nothing else, and no weekly email unless you ask for one.
If you want something sooner, the free call costs nothing and I will tell you honestly whether one of the things that is open would do the job.
Fair questions
The ones people actually ask.
Is this the same as the creator work?
No. Everything else on this page is written for creators. This one is written for the business on the other side of the table, and it is priced by the hour because the questions vary enormously.
Why is it not open yet?
Because the creator side is where the demand is right now, and half opening a second business would make both worse. Join the list and you will hear when that changes.
Other ways in
Three more, if this is not the one.
Start here
The Rate & Pitch Audit
A written audit of what you should be charging, your media kit marked up, and the pitch email that goes out next.
$99
See what’s inside →
Book it now
1-on-1 Consultation Call
A brief you can’t price, a contract you don’t understand, a rate you can’t judge. Bring the actual thing.
$150
See what’s inside →